How to report the credit crunch...
Some light relief during the Assembly's recess about impending financial catastrophe:
A template for writing a TV news story about the credit crunch
1) “Huge falls in share indexes have left investors and traders in New York/London/Europe/Asia reeling...”
2) “...at one point in the day prices/shares in oil/gas/banks were as low/high as X pounds/dollars/euros...”
3) “...the Bank of England/Federal Reserve/European Central Bank has…”
i) “stepped in to inject X billion pounds/dollars/euros...”
ii) “assured everyone that this is normal” or
iii) “Cut interest rates by half/quarter/one percentage point”
4) “...but how much will this actually affect you?”
5) Enter analyst or business editor: “We don’t really know what the long term effect will be. You’ll definitely be paying more for food/heating/mortgages from now on though…”
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3 comments:
It's that easy...
how come when a public service falls apart or is bit iffy this blogs and the like have people clamouring at how poor civil servants are, politicians, sack the lot etc.
Need more private enterprise, the men of the market etc.
Its at times like this we need eople to realise that they are pretty crap too. What a mess we are in. All don o greed if you ask me!
Yours a smug, but slightly worried public servant.
The reporters don't have a clue what's happening.There are many in the city that know what is happening and why, but are and always powerless to stop it.
This is the result of 40 years of government/business collusion in corruption.
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