How to report the credit crunch...
Some light relief during the Assembly's recess about impending financial catastrophe:
A template for writing a TV news story about the credit crunch
1) “Huge falls in share indexes have left investors and traders in New York/London/Europe/Asia reeling...”
2) “...at one point in the day prices/shares in oil/gas/banks were as low/high as X pounds/dollars/euros...”
3) “...the Bank of England/Federal Reserve/European Central Bank has…”
i) “stepped in to inject X billion pounds/dollars/euros...”
ii) “assured everyone that this is normal” or
iii) “Cut interest rates by half/quarter/one percentage point”
4) “...but how much will this actually affect you?”
5) Enter analyst or business editor: “We don’t really know what the long term effect will be. You’ll definitely be paying more for food/heating/mortgages from now on though…”
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